This methodology helps you model multi-sided, ecosystem based, platform models that are transforming the world of business and services.
What is a “platform”
The word “platform” is used to describe widely different things: internet marketplace business, strategies to shape particular markets, way to transform key processes in organizations such as innovation, IT development or HR.
Platform strategies can transform organizations and processes, rethink how places and community are empowered: for example by applying platform design to cities, for the creation of better policies and services.
A Platform is a strategy, run by a shaper, to mobilize and help an ecosystem in creating value, with the aim of capturing part of this value.
A platform strategy is made of a combination of different elements: narrative, technologies, rules, channels, contexts, enabling services, protocols and more.
Why do platforms win?
- Platforms are context for Scalable Learning: they support individuals and companies hone their capabilities, and improve performances providing an answer to the pressure coming from digital disruption.
- Platforms help brands reach unthinkable results: empowering others in the ecosystems, creating channels for transactions and relationships, organizations can impact markets much beyond their traditional potential, ensuring high levels of service personalization.
Platform Design Toolkit
is a methodology that helps designers, founders and managers to design strategies, products and organizations “as a platform”.
By co-designing in teams you will:
- envision and design how the system works, creating and exchanging value
(e.g. a marketplace startup model, a large organization initiative);
- prepare the validation by creating a prototype (Minimum Viable Platform) or assumption validation experiments.
It’s made of a logical framework, a set of design canvases, and a facilitation guide so that anyone can use it.
Our canvases are normally used in large wall prints as an aid for co-creation in teams.
What can you do with Platform Design Toolkit?
These are the key canvases that will help you model your whole platform
Keep everything at a Glance with the Platform Design Canvas
Use the Platform Design Canvas as either a quick way to recap the ecosystem potential, and the platform strategy, or as a tool to explore quickly without diving into the full processes.
The Ecosystem Scan & the Platformization Patterns Library
This canvas can be used to map existing experiences in the ecosystem and is a good complement to the Pattern Library. You can use the tool to map what’s existing and see how your core assets can be used in the process of reinventing existing experiences through patterns of platformization. Note that, the pattern library introduced in (b) slightly differs and evolves le pattern library introduced in (a).
The Platform Schema helps you explore advanced issues such as ensuring that the platform you are designing is fair and respectful, gives the ecosystem the right access to value creation and decision making and more.
Download the Platform Design Toolkit