The Platform Design Toolkit

explore the methodology

The Evolution of Service Design & Business Modeling

Platform Design Toolkit is based on the tradition of Service Design Thinking and was born to overcome the limitations in traditional, linear, Business Modeling approaches. Other methodologies cannot help you model multi-sided, ecosystem based,  platform models that are transforming the world of business and services.

Today Platforms revolutionize the world: operating as hubs, platforms “organize” interaction, skills, resources outside of traditional organization boundaries and shape markets.

Platforms leverage Ecosystem to win over competition: several studies shown that network orchestrators (platforms) produce are more resilient and provide better revenues and valuation.

Why do platforms win?

Platforms are context for Scalable Learning

Platforms support individuals and companies hone their capabilities and improve performances providing an answer to the pressure coming from digital disruption

Platforms help brands reach unthinkable results

By empowering others in the ecosystems and creating channels for transactions and relationships, brands can multiply their potential and impact on markets much beyond their traditional potential


It’s a new generation of Design Tools

New tools are needed to help organizations leverage on the power of ecosystems and enable participation of external entities in the business process. That’s what the Platform Design Toolkit is for: design systems that create much more value than they capture and motivate everybody to join.

How can Platform Design Toolkit help me design the future of my organization?

Creating Channels

The Toolkit helps you design the right channels to make transaction in the ecosystem easier: by facilitating those who want to exchange value with your platform you’ll be able to generate more value.

Empowering Evolutions

The Toolkit helps you design services that support participants in the ecosystem evolve towards better performances and new opportunities. Enabling organizations are dramatically more resilient and valuable.


Discover the essential components of the Toolkit

These are the key canvases that will help you model your whole platform

The Ecosystem Canvas

The Ecosystem Canvas is a handy visual map that helps you identify all actors in your reference ecosystem and the role they can play in it

The Ecosystem’s  Motivations Matrix

The Motivations Matrix helps you understand what are the incentives for the entities in the ecosystem to participate and exchange value

The Platform Design Canvas

The Platform Design Canvas, is the core of the methodology: it contains the overall platform’s dynamics starting from the exchanges that are happening between participants and the key resources. It also helps you identify the enabling and empowering services that the platform provides to the producers and understand if the platform is doing its job of sustaining the ecosystem in the value production and evolution process.

The Transactions board

The Transaction/Interaction Board helps you list the transactions happening on the platform: involved parties, exchanged value, the channels where they happen

The Experience Learning Canvas

The Experience Learning Canvas helps you design evolutionary paths for the participants, through three key phases, and map the services that support each of these steps


Experiment with Lean Ecosystem Development and Governance design

These advanced canvases are currently under experimentation: thanks to them you’ll be able to explore and prototype, moving forward after your strategic design phase. Find links to explore more in deep in our user guide.

Ecosystem Entity Portrait

The Ecosystem Entity Portrait is a user research tool. Can be used effectively after ecosystem mapping and as an extension to better investigate the intrinsic motivations in the Motivations Matrix diagonal.

Read more about this canvas on Stories of Platform Design:

> Evolving User Research in the Age of Platforms & Ecosystems
> Introducing Lean Ecosystem Development

Platform Experience Canvas

The Platform Experience Canvas will help you describe the experience that one entity is subject to when participating in the platform. It also helps you understand the key elements of the business model related with that experience.

Read more about this canvas on Stories of Platform Design:

> Introducing Lean Ecosystem Development

Ecosystem Discovery Canvas

This canvas is thought to help you approach the validation and prototyping phase, it is designed to support you in setting up the first round of Ecosystem Discovery interviews, and later on, to support you in identifying what should be your Minimum Viable Platform, in combination with the Experience Canvas and the Entity Portrait.

Read more about this canvas on Stories of Platform Design:

> Introducing Lean Ecosystem Development

Platform Schema

The Platform Schema helps you explore advanced issues such as ensuring that the platform you are designing is fair and respectful, gives the ecosystem the right access to value creation and decision making and more

Read more about this canvas on Stories of Platform Design:

> Introducing The Platform Design Toolkit 2.0

Download the Platform Design Toolkit

PDT v 2.0 Final has been released.

If you like our work, please register to our newsletter.
(not necessary for Toolkit download)