Exploration: What is this guide all about?
Mapping the existing experiences: identify how the ecosystem already interacts, what are the entities, mediators, brokers and infrastructural elements;
Identify patterns of platformization that can be used, assets that can be leveraged by the platform shaper, and existing moats;
Analyze the value chain, in terms of layers, value perceived, state of evolution of all the components, to be sure that you can aggregate the right elements;
Identify the gameplay that, as a platform shaper you should pursue, transforming the rules of the context, enabling better experiences, and create attraction;
From the Foreword
“...according to NFX’s James Currier ‘anything that we care about is going to be digitised and touched by the efficiency that these interfaces bring' because as Rita McGrath reminds us ‘…as you start to be able to transact more readily in a digital context you start to see market-based transactions where you used to have only firm-based transactions”
As a consequence of this process, we’re seeing new players coming up in more specific market segments such as proptech, legaltech, healthcare, etc… In all these markets we can expect tails to get longer, increasingly enabling smaller producers to join and aggregators (platforms) moving in the direction of more managed and vertical marketplaces.
In this context, we believe that the movement behind platform design is just moving its first steps. By bringing ecosystems-centric thinking and complex systems back into the main focus of the design process, we believe that platform design can bring a relevant new potential to the economy, and entrepreneurial activity of all kinds, fast-moving the global economy towards systemic regeneration, and positive impact…
From The Platform Opportunity Exploration Guide 1.0 2021
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This Guide is licensed under the Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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