The Story and Model of Haier Group

Understanding Haier's evolution in the last 30 years
An introductory discussion on the world-leading pioneer Haier's Group organizational approach Rendanheyi.
Rendanheyi has been widely praised internationally as one of the most revolutionary Management ideas of the 21st Century and HBR in 2018 characterized it as “The End of Bureaucracy”.


with a Q&As session featuring​

Joost Minnaar

Co-founder of Corporate Rebels

Bill Fischer

Professor of innovation management at ​IMD, author of the book Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform and long time consultant of Haier’s iconic CEO Zhang Ruimin

Sylvia Guan

Senior Researcher at Haier Model Research Institute (HMI)

What will you learn

Participants in the webinar will get a first glimpse of the history of the company’s transformation towards an ecosystem of loosely coupled, independent, entrepreneurial units.

  • Does the Haier model really represent the end of bureaucracy and how did Haier get there, through what phases? 
  • How do strategy, budgeting, performance management and other key processes work in a big company with over 80,000 employees but without middle management? 
  • What are the key entities in Haier’s model of an Entrepreneurial Ecosystem Enabling Organization? 
  • What does it mean when employees become “CEOs of themselves”?

These are some of the questions we will explore with the experts in the webinar.


Simone Cicero

Co-founder Boundaryless and Original Ideator of the Platform Design Toolkit

Stuart Crainer

Co-founder of Thinkers 50 

Rendanheyi Masterclass

Learning and applying Haier's Model of Organizing

1st Haier Certified Online Course

If you enjoyed the webinar you may consider to join an upcoming 3 Half Day online course certified by the Haier Model Institute that Bill Fischer, Simone Cicero and team will facilitate online on June 16-17-18 for a limited cohort of maximum 40 participants.

The course will be an excellent opportunity to:

  • Learn more about the story of Haier and the basics of Rendanheyi organizational model;
  • Identify the cultural elements that need to be developed if your organization wants to embrace a culture of entrepreneurship and ecosystem enablement;
  • Explore the pitfalls and challenges in transforming an organization into a rapidly evolving organism;
  • Discover a practical set of visual tools to design experiments to be executed in your organization.

The course will be the first one to be Certified by Haier Model Institute and will also be essential to provide access to a community of experts and practitioners, that will be animated directly by Haier, Boundaryless and other partners and will be a unique place for those interested in exploring the Rendanheyi model and its general principles of applicability, in more depth.

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